SCBX understands that truly harnessing AI—often compared to a ‘brain’—requires more than just technological advancements. Driving meaningful organizational change demands a holistic approach that incorporates key success factors—strategy, technology infrastructure, data ecosystem, research and development, strategic partnerships with industry leaders, workforce upskilling, and a strong organizational culture. Equally important is the systematic integration of AI alongside consistent performance monitoring—all grounded in ethical principles and stringent security measures.

In 2024, SCBX Group remained steadfast to our vision to become an Al-first organization by expanding initiatives that strengthen an Al ecosystem. These efforts focus on building a robust foundation while fostering engagement among internal and external stakeholders. Key achievements include:

Developing Group Data Infrastructure and Datasets
In collaboration with the subsidiaries, SCBX Group by DataX successfully developed two advanced data platforms: Monoline Data Zone (MDZ) and Group Data Zone (GDZ). MDZ serves as a company-level data platform that supports subsidiaries with essential analytics to drive strategic decision-making, while GDZ functions as a group-level data platform. In 2024, the platforms have consolidated over 96% of the Group’s structured data-including insights from more than 16 million clients and 4,000 attribute data. The platform enables subsidiaries to leverage data for value creation and support analytics projects, analytics products, Gen-Al products, and research and development.

Launching ‘Typhoon’-a Thai LLM by Thai Developers for Thai People
Ready to Unleash Gen-Al Innovations and Solutions
Apart from collaboration with Microsoft in harnessing Al tools and Microsoft Cloud Platform to enhance our Al competitiveness, SCBX Group by SCB 10X debuted ‘Typhoon,’ a large language model (LLM) specifically optimized for Thai. Unlike most market-available LLMs, which primarily cater to English, Typhoon addresses the main challenge of low-resource languages like Thai and other Southeast Asian languages, which resulted in limited efficiency and development potential compared to English LLMs. This is a significant challenge for Al developers in Thailand.
SCB 10X has continuously enhanced the capabilities of ‘Typhoon,’ starting from the initial Typhoon model to Typhoon 1.5 and Typhoon 1.5X, and now to Typhoon 2. This latest model not only outperforms other Thai language models available in the market but also competes on par with large-scale global language models that support Thai. This marks a significant step in the study of Thai Natural Language Processing (Thai NLP) technology, further developing Al models that better understand the language, culture, and needs of Thai people. Additionally, the Typhoon model has been further developed and utilized within the SCBX Group to drive solutions that enhance operational efficiency, reduce business operation costs, and elevate customer experience.

Building an Al-First Culture and Learning Journey
SCBX Group seeks to uplift Al literacy across all levels of the organization. To do so, we have mapped out a comprehensive Al learning journey and embedded Al culture through various activities, including training programs, knowledge-sharing initiatives, competitions, communication campaigns, and role-model leadership.