SCBX Report: thAl Consumer Al Adoption 2026

SCBX Report: thAl Consumer Al Adoption 2026

Yada Sareesavetrat, Senior Consumer Insights and Market Research Management Expert, SCBX

AI is no longer a future concept—it is already reshaping Thai consumers’ expectations, behaviours, and decision-making. The in-depth study of how Thai consumers perceive AI, what they expect from organizations, and what must be redesigned to build trust and long-term advantage.