Past Event
Event details
SCBX Report: thAl consumer Al adoption 2026
Jan 28, 2026 at SCBX Next Tech (Siam Paragon 4 Fl) 13:00-16:00
Sutirapan Sakkawatra
Yada Sareesavetrat
Yupin Muntzing
Kirati Thepsoparn
Event details
SCBX Report: thAl consumer Al adoption 2026
Jan 28, 2026 at SCBX Next Tech (Siam Paragon 4 Fl) 13:00-16:00
Sutirapan Sakkawatra
Yada Sareesavetrat
Yupin Muntzing
Kirati Thepsoparn
SCBX Report: thAI Consumer AI Adoption 2026
AI is no longer a future concept—it is already reshaping Thai consumers’ expectations, behaviours, and decision-making.
The in-depth study of how Thai consumers perceive AI, what they expect from organizations, and what must be redesigned to build trust and long-term advantage.
- Research-led insights on AI adoption and trust drivers
- Actionable implications for organizations, policymakers, and academia
- Strategic dialogue on designing trusted AI experiences
🎤 Panel Highlight: From Knowing AI to Loving AI: What Must Organizations Redesign Now?
Key Topics discuss
Keynote: Opening Remarks with SCBX AI Journey
Sutirapan Sakkawatra
Chief Customer Officer, SCBX
Keynote: SCBX Report: thAl Consumer Al Adoption 2026
Yada Sareesavetrat
Senior Consumer Insights and Market Research Management Expert, SCBX
Panel Discussion: From Knowing Al to Loving Al: What Must Organizations Redesign Now?
Sutirapan Sakkawatra, Chief Customer Officer, SCBX
Yada Sareesavetrat, Senior Consumer Insights and Market Research Management Expert, SCBX
Yupin Muntzing, Managing Director, Ipsos Thailand
Kirati Thepsoparn, Managing Director, Vitamins Consulting & Research
Sarun Chinsuvapala, Market Intelligence Platform Lead, SCBX (Moderator)
Event Resources
