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EU AI Act transparency rules take effect, fines reach 3% of turnover
New transparency obligations under the EU AI Act took effect on August 2, 2026, requiring deepfakes, AI-manipulated media, and undisclosed AI-authored public-interest text to carry clear, machine-readable labels. Anyone interacting with a chatbot, AI agent, or avatar must now be told they are not talking to a person. National market surveillance authorities, the European AI Office, and the European Data Protection Supervisor will enforce the rules, with penalties reaching €15 million or 3% of global annual turnover for non-compliant companies.
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