SCBX Report: thAI Consumer AI Adoption 2026
From Knowing Al to Loving Al: What Must Organizations Redesign Now?
Sutirapan Sakkawatra, Chief Customer Officer, SCBX
Yada Sareesavetrat, Senior Consumer Insights and Market Research Management Expert, SCBX
Yupin Muntzing, Managing Director, Ipsos Thailand
Kirati Thepsoparn, Managing Director, Vitamins Consulting & Research
Sarun Chinsuvapala, Market Intelligence Platform Lead, SCBX (Moderator)
Yada Sareesavetrat, Senior Consumer Insights and Market Research Management Expert, SCBX
Yupin Muntzing, Managing Director, Ipsos Thailand
Kirati Thepsoparn, Managing Director, Vitamins Consulting & Research
Sarun Chinsuvapala, Market Intelligence Platform Lead, SCBX (Moderator)
AI is no longer a future concept—it is already reshaping Thai consumers’ expectations, behaviours, and decision-making. The in-depth study of how Thai consumers perceive AI, what they expect from organizations, and what must be redesigned to build trust and long-term advantage.
