In today’s world, banks can no longer be just “financial service providers.” As user diversity grows daily, FinTech competition is no longer about who transfers money faster or has a smoother interface—it’s about who understands customers more deeply and who designs systems that are more flexible and sustainable.
At the Techsauce Global Summit 2025, in the session “Banking Beyond Tomorrow: Building FinTech for the Mass Market,” Suttipong Kanakakorn, CEO of SCB TechX, painted a clearer picture of the future—where banks and FinTech must evolve beyond transactional services to become thoughtful companions to users.
The Changing Mass Market: One App Can’t Fit All
Fragmentation—the diversity of users—is the most critical trend in modern finance. Each customer has unique contexts and needs.
This means platforms can no longer follow a “one-size-fits-all” approach. Organizations must understand and walk alongside users throughout their life journeys.
AI as a Personal Assistant That Truly Understands “You”
The core of next-gen FinTech is using AI to create personalized experiences. For example, if a user has limited financial resources, showing ads for insurance or investment products upon app launch may be inappropriate.
AI must understand each person’s real status—not just to offer relevant services, but also to predict behaviors. If a customer suddenly transfers an unusually large amount, AI should alert staff to follow up immediately.
This highlights the enduring role of humans as the heart of anomaly detection, where AI alone may not yet be sufficient.
Systems Must Be as Flexible as a Ship That Still Sails After 300 Years
Suttipong likened the new financial system structure to the USS Constitution, a warship still operational after 300 years—because every part has been continuously upgraded.
Likewise, banking systems must be modular—capable of being separated, developed, and connected continuously, both at the API level and the human level.
This philosophy is reflected in SCB TechX’s technical strategy, built on two pillars:
⭐ Continuous Evolution
- Build proprietary technology using open-source tools
- Create living systems that evolve continuously
- Invest in internal development teams and talent
⭐ Technical Architecture
- Systems must be modular, with interchangeable components
- Architecture must respond to business needs
- Prioritize data and business transactions over rigid conditions
This approach emphasizes that technology systems should never be seen as “finished products,” but as ever-evolving, adaptable, and integrable frameworks.
He added that future AI may become the connective tissue linking humans and systems, and that open architecture will allow banks to collaborate with partners to deliver tailored services—rather than trying to do everything alone.
Advice for New FinTech Builders: Think Like a Startup, Scale When Ready
Suttipong shared a key insight:
“FinTech builders must think like startups—start small, dream big, and scale only when the business model is proven.”
He emphasized that new systems must not be tied to legacy structures. They must be modular, reusable, and accessible to others. Organizations should be designed without rigid role boundaries—for example, developers should be able to prototype UX independently, and UX/UI designers should be able to build AI systems that meet their needs.
🔑 Key Takeaways from Suttipong Kanakakorn
- Technology isn’t the whole answer—understanding people is the heart.
Great FinTech starts with deep user understanding—not just new tools, but insights into behaviors, contexts, and individual needs. - Systems must be modular, resilient, and built on trust.
Modern banking systems must be adaptable, continuously evolving, and able to connect flexibly with partners. - The goal isn’t just service—it’s uplifting lives.
Banks and FinTech should be more than transaction tools—they should help people escape debt cycles, improve financial habits, and grow sustainably.
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